Brunswick Acquires Freedom Boat Club


Boat clubs are all the rage, and Brunswick has decided they want a slice of the market. The company announced in May that it acquired Freedom Boat Club (FBC), the largest boat club operator in the nation. 

Founded in 1989, FBC and its franchisees service more than 20,000 members, with a fleet of nearly 2,200 boats at approximately 170 company-owned or franchised locations across 30 states, Canada and Europe.

“FBC strengthens our ability to benefit from the growth in the broader sharing economy and exposes a wider range of consumers to the boating lifestyle,” says Brunswick Chief Executive Officer David M. Foulkes. “The growth of the marine industry depends on increasing the number of active boating participants and ensuring that they have a great experience on the water.” 

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