O’Meara-Brown Privacy Policy

Updated: September 23, 2015


O’Meara-Brown Publications, Inc. respects your privacy and has adopted the following policy to describe our practices in collecting your personal information online, including what types of information we gather about you, how we use it, under what circumstances we disclose it to third parties, and how you can update it.

It does not apply to information that we collect offline, or to that which third parties collect through their advertising or through links to their sites on our website.

Information We Collect

When you use certain features on LakelandBoating.com, we gather certain broad information about website use including the number of unique visitors, the frequency of their visits, and the programs and services preferred. We look at the data in aggregate form, rather than on an individual basis. We gather this information so we can learn how many people visit the Lakeland Boating site, which pages are the most and least viewed, and which websites are referring visitors to our sites. We use this information to revise our site in a way that best meets our visitors and subscribers’ needs.

We compile lists for communications and internal marketing purposes only. You may ask us to remove you from the lists by: (1) emailing from our Contact Us page; (2) calling us at 1-800-827-0289; or (3) writing to us at O’Meara-Brown Publications, 630 Davis Street, Suite 301, Evanston, IL 60201.

We do not provide visitor email or personal information to telemarketers, mailing list brokers, or other companies. Third parties do not collect personally identifiable information about the online activities of individuals who visit this site.


Lakeland Boating online utilizes a standard technology called a "cookie" to collect information about how our sites are used. Cookies are small files placed on your computer’s hard drive. For example, cookies identify your computer during a particular session to track the items you have placed in your "shopping cart" during a visit to our online stores. You may refuse to accept browser cookies by changing the setting on your browser. However, if you select this setting, you may no longer be able to access certain parts of this website.

Some applications on this website may be served by third parties. The information the collect may be personal information about your online activities over time and across different websites or online services. This may be used to provide you with targeted content or advertising.

IP Addresses

We collect and analyze traffic on our websites by keeping track of the Internet Protocol (IP) addresses of our visitors.

Personal Information

You may be asked to provide different types of personal information, including your name, date of birth, email address, mailing address or telephone number. Particular services may require additional information such as your billing address, credit card number and expiration date. For example, we may ask for information to process your membership application, facilitate an online store purchase, or register for one of our events. There are also optional opportunities for you to share your preferences and interests.

Control of Personal Information

Opt Out

We also use your information to send you notices in the mail or by email about special member benefits, discounts and offers. If you do not wish to receive mailings, you can: (1) opt out of email lists immediately by following the instructions at the bottom of each email; (2) email us using our Contact page, (3) call us at 1-800-827-0289; or (4) write to us at O’Meara-Brown Publications, 630 Davis Street, Suite 301, Evanston, IL 60201.

Editing Your Personal Information

Three ways you can edit or update your personal information: (1) visiting  HYPERLINK "http://www.nramemberservices.org/" LakelandBoating.com; (2) calling us at 1-800-827-0289; or (3) writing to us at O’Meara-Brown Publications, 630 Davis Street, Suite 301, Evanston, IL 60201.

Data Security

Our website employs security measures to protect against the loss, misuse, and alteration of the information under our control. We use a secure server to protect the security of your online transactions. Your information is transmitted using Secure Sockets Layer (SSL), the industry standard for sending encrypted information. Furthermore, all of the customer data we collect is protected against unauthorized access.

Changes to This Policy

O’Meara-Brown Publications may occasionally update this Privacy Policy. When we make changes to this Policy, you will see the word "updated" and the effective date beneath the Privacy Policy title. We encourage you to review this Policy periodically to be informed of how we are protecting your information. Contacting the O’Meara-Brown Publications, Inc.

If you have questions about this statement or believe that we have not adhered to it, please contact us at the email address, phone number or address shown below.



O’Meara-Brown Publications
630 Davis Street, Suite 301
Evanston, IL 60201

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